Industry Sectors

Role Description

1. Entry requirements

There are no set requirements, but some employers may ask for a marketing, business or finance degree.

Other employers will want you to have strong numerical skills and experience in retail, especially an understanding and interest in stock control levels.

The Fashion Retail Academy runs a number of short courses like a 3-day Introduction to Merchandising.

The Chartered Institute of Purchasing & Supply also has details of procurement and supply qualifications.

Both graduates and non-graduates need to apply for entry-level posts, usually as an allocator, distributor or merchandise administrative assistant. 

Doing a college course in retail operations or fashion retail could help you prepare for this job.

You could also get into the retail industry through an apprenticeship.

Retail Careers and The Retail Appointment has more information on how to become a retail merchandiser.

2. Skills required

You’ll need:

excellent number and data analysis skills, using spreadsheets and computer modelling

good decision-making skills

an understanding of what motivates customers to buy products

confidence when leading negotiations or presenting at board meetings

good interpersonal and communication skills to build useful working relationships

strong leadership skills and ability to influence others

excellent organisational and planning skills with ability to prioritise

3. What you'll do

You’ll use your high levels of product and customer awareness to predict demand. 

You’ll usually specialise in one area like fashion, food or home wares.

Your day-to-day duties might include:

planning product ranges and stock plans with buyers

planning budgets, forecasting sales and profit margins

presenting forecasts to managers

visiting manufacturers with retail buyers to learn about production cycles

negotiating prices and orders with suppliers, and agreeing delivery terms

tracking stock deliveries, making sure goods arrive on time and meet quality standards

setting prices and sales targets for individual stores

helping visual merchandisers to plan store layouts to promote key lines

promoting special offers and marketing initiatives

analysing sales figures and trends

staying aware of how competitors are performing

identifying and sorting out production and supply problems

managing, training and supervising staff

You may be called a product manager in a large retail chain and deal only with one or two product lines. In smaller companies you may be responsible for both buying and merchandising.

4. Salary

Starter: £16,000 to £18,000

Experienced: £22,000 and £25,000

Highly Experienced: £40,000 to £60,000

These figures are a guide.

5. Working hours, patterns and environment

You’ll usually work between 9am and 5pm, Monday to Friday. You may need to work longer at busy times, like during special sales promotions or the opening of a new store.

You’ll be office-based but will also spend time visiting stores or suppliers, which could be in other parts of the UK or overseas. 

A driving licence and vehicle may be useful.

6. Career path and progression

You could be promoted to senior merchandiser and responsible for sales and budgetary control of a multimillion-pound department and managing a team of people. It’s typical to have reached senior merchandiser level within 7 to 8 years.

You could also become a merchandise manager, head of merchandising, merchandising director, retail business analyst or self-employed retail consultant.

Role Description

You'll need:

• excellent analytical skills
• the ability to work with people at all levels
• the ability to lead and motivate a team
• the ability to prioritise tasks and meet deadlines
• the ability to anticipate issues and respond to unforeseen changes

You’ll work with senior managers and other professionals to support changes to the way an organisation works, like:

• improving decision-making processes
• supporting the introduction of a new IT system
• developing a marketing and sales strategy
• Your day-to-day duties might include:
• speaking to managers to find out what they want to achieve
• carrying out fact finding tasks into business processes to see what they do and how they do it
• analysing findings and using data modelling methods to help recommend changes and improvements
• explaining the benefits of your recommendations and looking at the potential impact and risks
• agreeing the best way to put recommended changes into place with management
• overseeing testing and quality checks of recommendations
• supporting staff making changes and reporting any issues
• In some cases, you may be responsible for managing a project through to completion.

Role Description

1. Entry requirements

There are no set requirements, but many employers will prefer you to have:

• a degree or equivalent qualification in marketing, management, business or a related subject 
• paid or unpaid work experience in a marketing role 
• some knowledge of digital marketing or online advertising

You could study for digital marketing qualifications offered by the Communications Advertising and Marketing Education Foundation (CAM) and awarded by the Chartered Institute of Marketing (CIM), like:

• CAM Level 4 Diploma in Digital Marketing 
• CIM Certificate in Professional Marketing (Digital) 
• CIM Diploma in Professional Marketing (Digital)
• You could also get into this job through a digital apprenticeship.

Getin2marketing has more information on becoming a digital marketing officer.

2. Skills required

You’ll need:

• the ability to analyse data 
• a creative approach 
• strong organisation and planning skills 
• IT skills 
• the ability to work under pressure and to deadlines 
• the ability to 'sell' your ideas 
• good presentation skills 
• excellent attention to detail

3. What you'll do

You’ll work in-house for an organisation's marketing department, or for a marketing agency that works for several clients.

Your day-to-day duties may include:

• creating digital marketing campaigns for online channels like websites, apps and social media like LinkedIn, Facebook, Instagram and Twitter 
• developing market research surveys and working with customers in focus groups 
• working with marketing and PR professionals 
• briefing other professionals like web designers on advertising campaigns 
• writing content for websites, email and social media 
• designing and writing e-communications like e-newsletters and text campaigns 
• making information and advertising more interactive by adding case studies, videos and infographics to websites, apps and social media 
• using data from web tracking tools like Google Analytics to check the effectiveness of marketing campaigns 
• tracking the success of your marketing campaigns and presenting your findings to management 
• using techniques like search engine optimisation (SEO) and search engine marketing (SEM)

4. Salary

Starter: £20,000 to £22,000

Experienced: £30,000 to £38,000 

Highly Experienced: £50,000 or more

These figures are a guide.

5. Working hours, patterns and environment

You’ll usually work 9am to 5pm, Monday to Friday. You may work longer at busy times like the run-up to a campaign launch. 

You may also need to attend trade fairs, exhibitions and events, where you’ll make industry contacts, in the evening or at the weekend.

You’ll usually work in an office. 

6. Career path and progression

With experience, you could specialise in a particular type of digital marketing like mobile or video marketing. 

You could progress to senior digital marketing officer, head of online marketing, become a freelance digital marketing consultant, or move into a related area like advertising, sales or public relations.

Role Description

You may work in a high street travel agents or a call centre, specialising in personal or business travel.

Depending on your role, your day-to-day tasks may include:

• understanding and meeting customers’ needs
• using your geographical knowledge to help customers find a suitable package holiday or plan independent travel
• making bookings and payments using online computer systems
• advising customers about passports, insurance, visas, vaccinations, tours and vehicle hire
• informing customers of changes like cancelled flights
• arranging refunds and handling complaints
• meeting sales targets 
• keeping up to date with developments in the travel industry

Role Description

1. Entry requirements

There are no set requirements to become a personal assistant (PA), but you’ll need proven experience of administrative work.

Employers will usually look for a good standard of general education, including GCSEs in English and maths. A recognised qualification in office skills or administration, or a business-related foundation degree, HND or degree could all help you find a job.

Foreign language qualifications may also be useful if you plan to work in an organisation that deals with overseas visitors and clients. Having extra skills like shorthand and audio typing can also help you get in. 

Temporary work (temping) can be a good way of getting administration experience and can lead to a permanent job.

You could get into this job through an apprenticeship.

2. Skills required

You’ll need:

• excellent organisational and time management skills 
• good written and spoken communication skills 
• accuracy and attention to detail 
• a calm and professional manner 
• excellent computer and administration skills 
• a flexible and adaptable approach to work 
• the ability to use your own initiative 
• tact and discretion, for dealing with confidential information

3. What you'll do

Your day-to-day tasks may include:

• screening telephone calls and handling enquiries 
• organising your manager’s diary and making appointments
• dealing with letters and emails 
• arranging meetings 
• organising and maintaining office systems 
• taking notes at meetings 
• making travel arrangements 
• looking after visitors

Many managers rely heavily on their PA and give them a high level of responsibility, so in some jobs you may have extra tasks like:

1. standing in for the manager in their absence 
2. acting as office manager and supervising other administrative staff 
3. dealing with accounts and budgets 
4. taking on project work, like research or producing reports and presentations

4. Salary

Starter: £18,000 to £25,000

Experienced: £25,000 to £40,000

Highly Experienced: £40,000 to £50,000

These figures are a guide.

5. Working hours, patterns and environment

You’ll usually work 37 to 40 hours a week Monday to Friday, possibly with extra hours to meet deadlines. 

You’ll be based in an office, but may travel to go to meetings and other events.

6. Career path and progression

With experience, you could take on more responsibility by moving to a larger company or working for a more senior manager. 

Promotion to management may also be possible.

Role Description

Skills required

You’ll need:

• the ability to carry out detailed work accurately and methodically 
• the ability to plan research, analyse and interpret data, and write reports 
• practical and problem-solving skills 
• patience, perseverance and the ability to concentrate for long periods 
• the ability to work as part of a multi-disciplinary team 
• strong communication and IT skills

What you'll do

• You could work in a range of areas like:
• developing and testing new drugs 
• improving agricultural crops and livestock 
• disease and pest control 
• conserving endangered habitats and species 
• animal welfare and education 
• developing policies and enforcing regulations for government agencies

You’ll usually specialise in an area like ecology (animal environments), herpetology (reptiles), entomology (insects), parasitology (parasites) or paleozoology (fossil remains).

Your day-to-day tasks will vary depending on your role, but may include:

• carrying out field and laboratory research 
• studying animals in their natural environment or in captivity 
• identifying, recording and monitoring animal species 
• gathering and interpreting information 
• using complex procedures, like computerised molecular and cellular analysis, and in-vitro fertilisation 
• producing detailed technical reports 
• giving presentations and publishing information in journals and books 
• supervising technicians

Role Description

1. Entry requirements

You may find it useful to have GCSEs at grades 9 to 4 (A* to C) or equivalent, in subjects like English and maths.

A qualification in administration or secretarial skills may help. Employers also value experience, which you could get by temping or volunteering.

You could get into this job through an apprenticeship.

2. Skills required

You'll need:

• an excellent telephone manner
• skills in IT and administration
• the ability to use your initiative and solve problems
• organisational and time management skills
• 3. What you'll do
• You could work in the public or private sectors or for a charity.
• Your day-to-day tasks could include:
• being the first point of contact for visitors, phone calls and emails
• arranging meetings and taking minutes
• diary management and making travel arrangements 
• producing letters, reports, spreadsheets and invoices
• updating records on IT systems
• photocopying, printing and filing
• handling confidential information

4. Salary

Starter: £14,000 to £16,000

Experienced: £17,000 to £20,000

Highly Experienced: £25,000

These figures are a guide.

5. Working hours, patterns and environment

You'll usually work in an office, 9am to 5pm, Monday to Friday.

You could also work part-time or get temporary work.

6. Career path and progression

With experience, you could become a personal assistant or office manager.

You could also move into human resources work, or train as a legal or medical secretary.

Role Description

1. Entry requirements

Employers will usually expect you to have:

• GCSEs in English and maths, or equivalent
• computer skills
• experience of office work

You may also find it useful to have qualifications in business administration. Some employers may expect you to have a qualification from the Chartered Institute of Personnel and Development (CIPD).

The CIPD has more information about working in HR.

2. Skills required

You’ll need:

• the ability to pay close attention to detail
• good written and spoken communication skills
• IT skills
• a well organised approach to work
• teamworking skills
• the ability to work flexibly
• 3. What you'll do
• Your day-to-day tasks may include:
• answering enquiries
• maintaining staff details on computer systems
• writing documents like letters and reports
• updating employee holiday and sickness records
• recording discussions during disciplinary procedures
• producing staff handbooks and newsletters
• organising meetings and taking ‘minutes’
• setting up recruitment and training events

4. Salary

Starter: £15,000 to £18,000

Experienced: £19,000 

Highly Experienced: £22,000

These figures are a guide.

5. Working hours, patterns and environment

You’ll work 9am to 5pm, Monday to Friday. Flexible hours, part-time and temporary work are widely available.

You’ll spend most of your time working in an office using a computer.

6. Career path and progression

With experience, you could become an HR officer or team leader.