Industry Sectors

Role Description

Both pool and beach lifeguards supervise swimming areas and help people in trouble. Their main tasks include:

making sure swimmers follow safety rules

making sure people stay in safe areas

rescuing swimmers in danger

giving first aid

Pool lifeguards will also spend time:

advising swimmers on how to use diving boards and slides

checking pool water temperature and chemicals

cleaning the pool area and setting up/putting away equipment

Beach lifeguards will also be:

monitoring sea conditions and setting up safety flags

a point of contact for people on the beach

Role Description

Skills required

You'll need:

• excellent organisational, planning and time management skills
• leadership, and communication skills
• the ability to negotiate and influence
• budgeting skills
• IT skills for using project management software
• the ability to use initiative and work under pressure

What you'll do

You could work on different types of project in almost any industry or sector like construction, IT or the NHS. You might be managing a large building development, introducing a new computer system or developing a new advertising campaign. 

You'll be:

• finding out what the client or business wants to achieve
• agreeing timescales, costs and resources
• drawing up a plan for each project stage
• negotiating with contractors and suppliers
• choosing and leading a project team
• constantly monitoring progress, quality and costs
• reporting regularly to senior managers and the client
• using specialised software and spreadsheets for planning, costing and analysing risks

Role Description

1. Entry requirements

There are no set entry requirements.

Previous experience in sales, marketing or customer services, or the right skills and attitude, could help you get into this type of work. 

Some new recruitment consultants are graduates. You can enter recruitment with any degree, although some employers may prefer one more closely related to the industry they find staff for, like human resources, marketing or public relations.

You could get into this role through an apprenticeship.

The Institute of Recruitment Professionals has more information about becoming a recruitment consultant.

2. Skills required

You’ll need:

• excellent communication and customer service skills 
• good sales and negotiation skills 
• the ability to work under pressure and meet targets 
• good organisational and administrative skills

3. What you'll do

Your day-to-day duties might include:

• ‘cold calling’ companies to generate new business 
• interviewing and testing job seekers, to create a pool of people ready to fill vacancies 
• matching candidates to suitable jobs 
• screening and shortlisting candidates before employers interview them 
• meeting targets for the number of vacancies taken or the number of people placed into jobs 
• keeping records of clients, employers and vacancies 
• negotiating your agency’s fees 
• ‘headhunting' – finding and approaching candidates for executive or specialist jobs

4. Salary

Starter: £16,000 to £20,000 (trainee)

Experienced: £38,000 

Highly Experienced: £60,000 (manager) 

Most recruitment consultants earn a basic salary plus commission.

These figures are a guide.

5. Working hours, patterns and environment

You’ll usually work standard office hours. In some jobs you may need to work outside office hours, contacting clients or interviewing candidates.

The work is mainly office-based, but you’ll also spend some of your time visiting your client companies.

6. Career path and progression

With experience you could move into business development or management, or set up your own agency.

Role Description

Skills required

You’ll need:

• the ability to carry out detailed work accurately and methodically 
• the ability to plan research, analyse and interpret data, and write reports 
• practical and problem-solving skills 
• patience, perseverance and the ability to concentrate for long periods 
• the ability to work as part of a multi-disciplinary team 
• strong communication and IT skills

What you'll do

• You could work in a range of areas like:
• developing and testing new drugs 
• improving agricultural crops and livestock 
• disease and pest control 
• conserving endangered habitats and species 
• animal welfare and education 
• developing policies and enforcing regulations for government agencies

You’ll usually specialise in an area like ecology (animal environments), herpetology (reptiles), entomology (insects), parasitology (parasites) or paleozoology (fossil remains).

Your day-to-day tasks will vary depending on your role, but may include:

• carrying out field and laboratory research 
• studying animals in their natural environment or in captivity 
• identifying, recording and monitoring animal species 
• gathering and interpreting information 
• using complex procedures, like computerised molecular and cellular analysis, and in-vitro fertilisation 
• producing detailed technical reports 
• giving presentations and publishing information in journals and books 
• supervising technicians

Role Description

1. Entry requirements

There are no set requirements but competition is strong so you’ll usually need a foundation degree or a degree.

If you want to go into quantitative work (analysis based on numbers), these degrees may be useful:

• maths
• statistics
• business/management
• economics
• For qualitative work (analysis based on language), useful degrees include:
• psychology
• sociology
• geography
• social sciences
• anthropology

English or marketing degrees are also useful, as well as sciences or engineering for some specialist industrial jobs. 

You’ll also find it useful to have previous experience in marketing, sales or advertising, or as a market research interviewer. 

You could get a paid internship or join a graduate training scheme. You could also start as a research assistant in an agency and then take further qualifications.

The Market Research Society (MRS) has more information about careers in market research.

2. Skills required

You’ll need:

excellent number and IT skills

the ability to analyse and interpret statistics

written communication skills for report writing and designing questionnaires

creative problem-solving skills

accuracy and attention to detail

organisational and time-management skills

initiative and teamwork skills

3. What you'll do

As a market research executive, you’ll specialise in one type of research – consumer or industrial, social or political. You’ll carry out research using one of 2 main methods:

quantitative – analysis based on numbers, from surveys of large samples of people

qualitative – analysis based on language, from focus groups and in-depth questionnaires

Depending on the type of research, in your work you’ll usually:

meet clients to discuss research projects

come up with a plan or proposal and present it to the client

manage a budget

design questionnaires and organise surveys

brief interviewers and researchers

monitor progress of surveys

analyse data and present results to the client

advise the client how they can best use the research

Most jobs involve a lot of computer work, for background research and to analyse information and produce reports.

4. Salary

Starter: £20,000 to £25,000

Experienced: £25,000 to £35,000

Highly Experienced: £60,000 (senior market research executive)

These figures are a guide.

5. Working hours, patterns and environment

If you work as a quantitative researcher in-house for a company, you’ll usually work in an office with standard hours, Monday to Friday, with occasional overtime to meet project deadlines.

If you work as a qualitative researcher, you’ll often work evenings and weekends to travel to visit clients and focus groups. You may need a driving licence and a car.

6. Career path and progression

With experience, you could progress into management, or become a self-employed market research consultant. 

You could also move into the promotional side of advertising or marketing.

Role Description

1. Entry requirements

There are no set requirements, but many employers will prefer you to have:

• a degree or equivalent qualification in marketing, management, business or a related subject 
• paid or unpaid work experience in a marketing role 
• some knowledge of digital marketing or online advertising

You could study for digital marketing qualifications offered by the Communications Advertising and Marketing Education Foundation (CAM) and awarded by the Chartered Institute of Marketing (CIM), like:

• CAM Level 4 Diploma in Digital Marketing 
• CIM Certificate in Professional Marketing (Digital) 
• CIM Diploma in Professional Marketing (Digital)
• You could also get into this job through a digital apprenticeship.

Getin2marketing has more information on becoming a digital marketing officer.

2. Skills required

You’ll need:

• the ability to analyse data 
• a creative approach 
• strong organisation and planning skills 
• IT skills 
• the ability to work under pressure and to deadlines 
• the ability to 'sell' your ideas 
• good presentation skills 
• excellent attention to detail

3. What you'll do

You’ll work in-house for an organisation's marketing department, or for a marketing agency that works for several clients.

Your day-to-day duties may include:

• creating digital marketing campaigns for online channels like websites, apps and social media like LinkedIn, Facebook, Instagram and Twitter 
• developing market research surveys and working with customers in focus groups 
• working with marketing and PR professionals 
• briefing other professionals like web designers on advertising campaigns 
• writing content for websites, email and social media 
• designing and writing e-communications like e-newsletters and text campaigns 
• making information and advertising more interactive by adding case studies, videos and infographics to websites, apps and social media 
• using data from web tracking tools like Google Analytics to check the effectiveness of marketing campaigns 
• tracking the success of your marketing campaigns and presenting your findings to management 
• using techniques like search engine optimisation (SEO) and search engine marketing (SEM)

4. Salary

Starter: £20,000 to £22,000

Experienced: £30,000 to £38,000 

Highly Experienced: £50,000 or more

These figures are a guide.

5. Working hours, patterns and environment

You’ll usually work 9am to 5pm, Monday to Friday. You may work longer at busy times like the run-up to a campaign launch. 

You may also need to attend trade fairs, exhibitions and events, where you’ll make industry contacts, in the evening or at the weekend.

You’ll usually work in an office. 

6. Career path and progression

With experience, you could specialise in a particular type of digital marketing like mobile or video marketing. 

You could progress to senior digital marketing officer, head of online marketing, become a freelance digital marketing consultant, or move into a related area like advertising, sales or public relations.

Role Description

1. Entry requirements

There are no set requirements, but you’ll need a good level of general education. You'll also need a working knowledge of computer software and hardware.

A college course in computing or IT support, and experience in customer service, will help. 

You could get into this job through an apprenticeship.

If you work with young people or vulnerable adults, you’ll need clearance from the Disclosure and Barring Service (DBS).

2. Skills required

You'll need:

• excellent customer service skills
• the ability to explain technical issues to non-technical users
• analysis and problem-solving skills
• the ability to prioritise and manage tasks

3. What you'll do

You may work in-house with an organisation’s staff, students or customers. You may also work in a call centre advising the public by phone, email or online chat.

In some roles, you’ll be responsible for telephony and audio-visual equipment as well as IT systems.

Your day-to-day tasks may include:

• communicating with computer users to find and fix problems 
• tracking work in progress and recording issues and solutions 
• updating online knowledge banks
• servicing and fixing equipment, including printers, projectors and networks
• setting up new equipment and upgrading existing systems
• training people on new systems, face-to-face and online

4. Salary

Starter: £16,000 to £22,000

Experienced: £22,000 to £24,000

Highly Experienced: £25,000 to £35,000

These figures are a guide.

5. Working hours, patterns and environment

You'll usually work 35 to 40 hours a week. You may have to work shifts, including evenings and weekends.

You'll work in an office and spend a lot of your time at a computer.

You may have to travel to different sites to help users. A driving licence may be required.

6. Career path and progression

With experience, you could move into a supervisory or management role.

With training, you could move into network engineering, database administration, business or systems analysis, IT security, IT project management, training or technical sales.

Role Description

Skills required

You’ll need:

• an outgoing personality 
• excellent customer service skills 
• to work well under pressure 
• attention to detail

What you'll do

You’ll be responsible for serving customers and making up their orders. Your role is to make sure that customers enjoy their food and drink in a pleasant environment.

Your day-to-day duties might include:

• preparing the coffee shop ready for opening 
• taking customer orders and payments 
• grinding fresh coffee beans 
• preparing and serving sandwiches and cakes 
• cleaning and tidying work areas, equipment and coffee machines 
• creating displays of stock 
• doing stock checks and ordering new stock 
• cleaning and tidying the coffee shop before closing