Did you know, the Visitor Economy in Lincolnshire is worth more than £2.6 billion?

With city, coast and countryside to explore, it’s not hard to see why tourists flock to Lincolnshire.

The beautiful city of Lincoln sits at the heart of Greater Lincolnshire, whilst the surrounding area is laced with bustling market towns and picturesque villages. The vast Lincolnshire countryside is home to several areas of outstanding natural beauty, whilst the extensive coastline boasts unparalleled views of unrivalled scenery.

Visitor Economy

Across Greater Lincolnshire, the visitor economy is worth more than £1 billion and employs around 39,000 jobs. Its tourism product is built on the distinctive features of the Greater Lincolnshire area i.e. its coastline, its cultural heritage in terms of attractions e.g. Lincoln Cathedral and Castle, market towns, and attractive Victorian architecture in towns like Stamford.

Lincoln was once declared one of the UK’s happiest places to live and work - and one of the top 20 places to visit in the world - which is why the 28,200 people employed within the visitor economy are so important to the region. There are nearly 31 million visits made to Greater Lincolnshire each year and those visitors spend over £500 million on food and drink and £650 million in our shops.

As a tourist destination, Lincolnshire offers so much. The area is full of unique and distinctive features that appeal to a whole range of ages and interests.

From the buzzing holiday resorts along the coast, to the award-winning attractions in the city, there are an abundance of places to work, visit and enjoy:

  • Heritage attractions
  • Coastal resorts
  • More than 120 sites of Scientific Interest
  • Areas of Outstanding Natural Beauty
  • Historic houses
  • 600 ancient monuments

As inbound investment is set to bring even more opportunities to the area, Lincolnshire is about to enter an exciting new chapter – and there’s never been a better time to work in the visitor economy.




The World of Work | Visitor Economy Discover More


Just a few of the employers operating in VISITOR ECONOMY

Lincolnshire Showground

Home of the historical Lincolnshire Show, our incredibly diverse venue is so much more than just a showground. For more than 125 years our business has been a pinnacle within the community, providing the perfect space and flexibility for a whole host of events.

Countryside North,Visitor Economy

Lincs Wildlife Trust

Lincolnshire Wildlife Trust is a voluntary charitable organisation which cares for Lincolnshire's wildlife and countryside. It is one of 47 similar Wildlife Trusts covering the UK which are affiliated to the Royal Society of Wildlife Trusts.

The Wolds,Visitor Economy

Oldrids & Downtown

Originally founded in 1804, we have been helping customers find the perfect product for more than 200 years. Oldrids & Downtown is proud to be an independent retailer based in Lincolnshire, with stores throughout the county.

Visitor Economy

Boston West Golf Centre

We believe that a passion for the role, and a desire to perform any task to the best of your ability, is every bit as important as qualifications and experience

Visitor Economy,The Fens

Uncle Henry's

All of our efforts would not be possible without our dedicated team who are local people themselves and are essential to our business success. We recruit people who are passionate about food and our business. Over the years, we have established managers of the three core budget departments; shop, café and butchery. We invest in their training and development and make Uncle Henry’s an enjoyable place to work. Training requirements are tailored to the individual at management level and our front of house team have an on-going customer service development training programme. 

Agri-Food,Visitor Economy

Lincoln Cathedral

The Cathedral employees approximately 100 people in a wide range  of roles including customer service, administration, finance, retail, hospitality and marketing. The Cathedral also employs around 40 highly skilled craftspeople who maintain and conserve the building.

City of Lincoln,Visitor Economy